Our Company

Herbal Technology Group was established in 2016 with a singular mission: to help smokers worldwide make a healthier, greener choice. As a global leader in tobacco harm reduction, we focus on the research, development, production, and sales of innovative natural alternatives to conventional tobacco products.

Today, Herbal Technology Group holds more than 60 patents worldwide across herbal formulation, heat-not-burn technology, and manufacturing processes. With three manufacturing facilities in the USA, South Korea, and China, and products distributed globally, we have established ourselves as the world's largest herbal cigarette enterprise.

Herbal Technology Group manufacturing plant
Tea farm — the source of HTG's herbal cigarette ingredients

Mission, Vision & Values

Mission

To help smokers reduce the harm of smoking — globally, accessibly, and without compromise on experience.

Vision

To be the global pioneer and market leader in tobacco harm reduction, recognized for innovation, quality, and positive consumer impact.

Values
  • Provide genuine green choices for smokers
  • Keep consumer health as the top priority
  • Maintain consistent, uncompromising quality standards
  • Drive continuous innovation across all product categories

Our History

Herbal Technology Group company history timeline
Herbal Technology Group facility

Global Manufacturing Excellence

With three state-of-the-art manufacturing plants strategically located in the USA, South Korea, and China, we guarantee the highest standards of quality and consistency in every product. Our advanced facilities, powered by cutting-edge technology and teams of skilled professionals, reflect our unwavering commitment to innovation and excellence.

Herbal Technology Group global manufacturing locations — USA, South Korea, China

Our Business Model

Herbal Technology Group operates across two core business channels:

Branded Distribution — We develop and market our own consumer brands (HEABAL, NEXE, ZEXO, Provence, LeafPlus) through wholesale distributors and retail partners globally. We welcome distribution partnerships for all branded product lines.

OEM & ODM Manufacturing — We are a trusted manufacturing partner for consumer brands and regional distributors seeking to develop private-label tobacco-alternative products. Our OEM capabilities span herbal, heated tobacco, and hemp/CBD product categories.

HTG branded distribution model
HTG OEM and ODM manufacturing services